Search Engine Optimisation Services
Good SEO (Search Engine Optimisation) can make or break your business online. Let Bay12 Design make sure that your business starts out with the best fighting chance on the search engines.
What is SEO?
Search Engine Optimisation (or SEO) is the process of increasing a websites visibility on search engines such as Google and Bing. Unlike Search Engine Marketing (SEM), which concentrates on paid advertisements on websites, SEO is aimed at making your website appear ‘naturally’ in search results based on keywords and phrases searched for by visitors.
SEO Services from Bay12 Design
SEO on New Websites
Good SEO begins with the foundations. Before our designers even begin to build your new website, Bay12 Design will have already established a strong SEO strategy for your website.
- Research; First, Bay12 Design will analyse your business and determine which keywords and phrases best suit the services and/or products you provide. We then cross check these with search engine results for these keywords and phrases with data supplied by search engines. We will perform a competitor analysis, to see how your business can compete against others. By the end of this process, Bay12 Design will have established collections of relevant keywords and phrases for you business which will then be implemented by our designers.
- Design; Armed with the correct SEO keywords, our designers will then begin constructing your site. From the structure of the website, naming of page titles, page copy, internal and external linking to image naming, our designers will construct a robust site optimised for Search Engine Optimisation.
- Launch; Once the site has been approved, Bay12 Design will then launch the site, making sure that search engines are aware the site is now up. From providing sitemaps, to submitting the site for indexing, Bay12 Design will make sure the search engines know your site is up and ready for business.
- Analysis; SEO doesn’t stop once the website has been launched. Using data collected from site visitors, Bay12 Design can then analyse the data collected, see what content on your site is doing best, and identify an possible weaknesses and improve them.
SEO on Existing Websites
If you have already had a website built, and what to find out how your SEO can be improved, Bay12 Design can help.
Site Analysis Reports; we identify the optimum keywords and phrases for your business. Armed with these, we then perform a site analysis. We will look carefully at the construction of your site, link structure, page mark-up, keyword usage and a whole list of other factors. Once complete, we can provide you with a full report which will highlight where your SEO efforts might be going wrong, as well as recommendations for improvement.
Armed with your Site Analysis Report, Bay12 Design can then put these improvements into practice.
For more information about Bay12 Design’s SEO and website design services, call us on 07786 227 400.